With 7 years design experience in the advertising industry, Lauren has gained a solid understanding of the consumer journey and how design plays a vital role in achieving conversion and maintaining brand value. Having previously worked in online retail, it was a natural progression for her to move into a portfolio of high profile FMCG brands, offering her skill set across the stages of conceptual pitch work, ideation, Key Visual production and print/digital design roll-out, as well as Finished Art and retouching. She is the ultimate Photoshop wiz and image manipulator!
As a creative, Lauren yearns to constantly flex her creative muscle, which has led her to explore the areas of fashion photography and styling. In 2010, she created the fashion blog titled 'Your Only Black Swan' which has allowed her to collaborate with brands and engage with the fashion and PR community here in Australia and abroad. In early 2014, Lauren transitioned into the role of fashion photographer, directing self-initiated shoots, testing for modelling agencies and collaborating with other creatives in the fashion industry.
Recently, her latest quest is founding sister-duo label Crossing Threads, celebrating the craft of weaving and decorative textiles for both domestic and commercial spaces. She also practices prop and interior styling, generating original visual content and set builds. Her passion to create beautiful images have led her to assist renowned stylist Megan Morton, for InsideOut Magazine's upcoming Spring issue for 2016.
Get in touch!
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