So Good is one of Australia’s favourite ‘go-to’ soy and nut milks offering a more healthier and tastier alternative to liven up any meal. Spread across a variety of categories, bright imagery and playful touches bring to life to the positive and upbeat essence. From conceptual scamp, typesetting and final design roll-out, this project also involved extensive image manipulation and retouching of supplied images and assets captured during the initial photoshoot. Following the launch, a pop-up style caravan visited metropolitan cities sampling free ‘Slurprise Super Smoothies’, offering a new innovative recipe each day.
Identity, Design, Retouching, Image Manipulation and Finished Art by Lauren Hernandez, at Traffik.