Lululemon has become a sponsor of The Australian Open, celebrating mind, body and soul and innovative performance gear. For the duration of the tennis tournament, a pop-up style store showcased a curated collection of their best sellers and new arrivals paying homage to tennis history and Australian sport. To help make this a reality, I played a key role in the initial concept stage, providing styling direction, shop fit-out build and design layout. Consideration for surfaces, textures and functionality were key factors while also adhering to Lululemon’s brand aesthetic. Conceptual Direction was relayed to the Production team to execute to final installation and within budget.
Conceptual Direction, Styling and Mock-up Creation by Lauren Hernandez, at Traffik.