An energetic and playful campaign brought to you by JNTO, Japan National Tourism Organisation. To celebrate Qantas’s latest offering of direct flights from Melbourne to Tokyo, JNTO has partnered with the Messina to launch a Japanese-inspired menu of delectable, tasty ice cream flavours. This ‘pop-up’ style activation launched across Melbourne’s busiest train stations, inviting patrons to claim their free Messina ice cream and take part in the fun antics of Japanese gameshow games. Winners were awarded with free flights to Japan!
Ideation, Art Direction, Design, Illustration and Finished Art by Lauren Hernandez, at Traffik.
Animation and Video Design by Erik Bernacchi.
Character Illustration by Stellar Leuna.