Client: Evil Twin
As part of Evil Twin's AW14 collection titled 'Under Construction' I was invited to design a placement graphic focusing on the word 'brutal'. Evil Twin is known for their take on the darker side of street style, fusing hard edges with feminine silhouettes to create the ultimate goth-grunge designs. Evil Twin designer Jodie McKenzie provided me with references of the aesthetic she envisaged for the collection; large, bold type that could possibly be applied to a sweater/knit. After sketching with pen and paper and experimenting with type in Illustrator, I came up with this integrated lock-up of the word 'brutal'. My intention was to present the word 'brutal' as an ambiguous graphic print. Featuring distressed, warped typography and use of negative/positive space, the graphic can be applied to any fabric with the use of only one colour. I presented two colour ways, black/white and red/white. Evil Twin opted for the black/white version to be knitted into the sweater, as well as a yardage print.
Typography and Illustration by Lauren Hernandez.