With over 8 years design experience in the advertising industry, Lauren has gained a solid understanding of the consumer journey and how design plays a vital role in achieving conversion and maintaining brand value. Having previously worked in online retail, it was a natural progression for her to move into a portfolio of high profile FMCG brands, offering her skill set across the stages of conceptual pitch work, ideation, Key Visual production and print/digital design roll-out, as well as Finished Art and retouching. She is the ultimate Photoshop wiz and image manipulator!
As a creative, Lauren yearns to constantly flex her creative muscle, which has led her to explore the areas of fashion photography and styling. In 2010, she created the fashion blog titled 'Your Only Black Swan' which has allowed her to collaborate with brands and engage with the fashion and PR community here in Australia and abroad. In early 2014, Lauren transitioned into the role of fashion photographer, directing self-initiated shoots, testing for modelling agencies and collaborating with other creatives in the fashion industry. Lauren also practices prop and interior styling, generating original visual content and set builds.
Recently, her latest quest is founding sister-duo label Crossing Threads, celebrating the art of weaving and decorative textiles for both private and commercial spaces. This passion project, now business is a platform for Lauren to practice her cumulative experience in creative direction, brand experience and partnership, social media strategy and content creation. Crossing Threads has been featured in The Woolmark Company Wool Week, The Design Files, Inside Out Magazine, as well as partnered with The Designory for The Bay Properties in Byron Bay.
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